Research Based, Strategy Led Brand Identity Design Services

Each brand identity job begins with strategic market research and analysis. It includes questions like:

• Who are we trying to appeal to?
  
• What do they respond to?
• What can they relate with?
• What will appeal to them?
• What has proven successful with that audience in the past?
• Who are your competitors?
• What do they do well?
• How do they present themselves visually?
• How can we differentiate your brand from theirs?

The outcome of this research provides a framework that will determine how your brand should be represented visually.

Once this framework is in place, I begin to work up design solutions for the problem/s specific to your brand. I will initially present a minimum of two design options to the decision makers on your side before testing the options with your brand’s target audience. It’s important to test each option with your audience before deciding which direction to take because it is your audience we are trying to appeal to, and not your own personal taste. Taste is subjective, but strategy is objective and as a result, measurable. And although design testing cannot guarantee that your brand identity will be a success, it can help us to make informed decisions on what works and what doesn't before committing to anything that might cost you down the line.

Based on feedback received from you and/or your team, and the target audience, I will make revisions to the most successful option/s, and resubmit to you and your team for review. If necessary, I will survey your target audience for a second time to ensure the revisions made had the intended impact. For every job, I factor in two rounds of revisions to the price quoted at the beginning of the job.