The abundance of content on the internet has made it increasingly difficult for businesses to get their brand in front of the people that matter and engage their target audience. Including motion graphics in your content strategy can help you to stand out in a crowded marketplace with clear and concise information. The following are examples of how you might use motion graphics and animation as a way to differentiate your brand from your competitors and engage your target audience:
Explainer Videos:
Explainer videos are animated videos that contain short, digestible pieces of information about your brand and/or the products or services you provide. Explainer videos are an effective way of distilling complex information into short, bite-sized animations.
Research has shown that having product videos on your website can help to increase the likelihood that customers will trust your brand and buy your products.
Infographics:
Sharing Information in the form of animated information graphics can play a crucial role in creating an engaging experience for the user/viewer. Using animated infographics as a tool for communication on your website and on social media can drastically improve your engagement. Researchers have proven that people are 1200% more likely to share video content than static images or textual information.
Logos:
Our eyes are trained to detect movement in otherwise motionless environments. This is something that used to help us avoid dangerous predators, and is now something that many brands take advantage of to engage and attract their target audience. Studies have shown that message and image retention is increased by 95% when displayed in motion format, so if you want to build a memorable brand, the evidence suggests that motion graphics and animation can’t be ignored.
