MEP Management are a mechanical, engineering, and plumbing startup company based in Frankfurt, Germany. The company have ambitions of becoming go to contractors for the data centre construction sector, targeting big names in this space like Amazon and Facebook. Connectivity is at the heart of everything MEP do, which is something everyone involved felt should be evident throughout their visual identity. The logo type is a modification of the typeface, 'Changeling Neo'. The typeface fit the visual language we felt, based on the research that preceded it's conception, appropriate for the brand's visual identity, but it needed something more to communicate the primary message and stand out from it's competitors. To solve this problem I modified the typeface and after several rounds of revisions, MEP got a new face that accurately represents who they are as a brand.
